SEO Consultancy:
The Only Guide You Need
Meeting with an SEO Consultant can be daunting, especially if you don’t know what to expect! We both know that in the world of SEO, there is no time to lose. So, let’s get started and take a comprehensive look at some SEO consultancy FAQ’s to find out if it’s right for your business.
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Before you dive into a meeting with an SEO Consultant, arm yourself with a website SEO audit from More Leads Local!
What is SEO Consultancy?
Let’s start with the basics!
In the digital age, the term ‘SEO’ is thrown around quite a bit. But what does it mean, and more importantly, what does it mean for your business? SEO, or Search Engine Optimisation, is the art and science of making your website more visible to search engines. And an SEO Consultant? They’re the maestros conducting this digital orchestra.
An SEO Consultant is a professional who specialises in understanding the algorithms that search engines like Google use to rank websites. They use this knowledge to advise businesses on how to optimise their websites and improve their online presence. This can involve a variety of strategies, from tweaking website design and content to conducting in-depth keyword research.
Why Do You Need SEO Consultancy?
In the vast expanse of the digital universe, standing out can be a Herculean task. You might have a fantastic website and offer top-notch products or services, but if your potential customers can’t find you, it’s like you don’t exist. This is where an SEO Consultant becomes your guiding star.
An SEO Consultant helps ensure that your website is not just visible, but attractive to search engines. They use their expertise to optimise your website’s design, content, and structure, making it more likely to appear on the first page of search results. This can significantly boost your website traffic and, ultimately, your sales.
Moreover, SEO Consultants keep up with the ever-changing landscape of search engine algorithms. They can help you navigate through updates and shifts in trends, ensuring your website stays relevant and competitive.
When Should You Hire an SEO Consultant?
The digital world waits for no one. SEO is not a one-time event, but an ongoing process. The sooner you start, the sooner you’ll see results. So, when should you hire an SEO Consultant? The answer is simple: sooner rather than later.
Whether you’re launching a new website or looking to improve an existing one, an SEO Consultant can provide valuable insights and strategies. They can help you avoid common pitfalls and set you on the right path towards digital success. Even if you think your website is performing well, an SEO Consultant can often uncover opportunities for improvement that you might have overlooked.
What to Expect from an SEO Consultation?
Stepping into the world of SEO can feel like venturing into uncharted territory. But fear not, an SEO consultation can be your compass, guiding you towards digital success. But what exactly can you expect from an SEO consultation?
SEO Consultancy: Understanding Your Business and Goals
First and foremost, a good SEO consultant will take the time to understand your business and its goals. They’ll ask about your target audience, your competitors, and what you hope to achieve through SEO. This isn’t just small talk – it’s crucial information that will guide the entire SEO strategy.
Website Analysis and SEO Consultancy
Next, the consultant will conduct a thorough analysis of your website. They’ll look at its structure, content, and current SEO practices. They’ll identify any issues that could be hurting your search engine rankings and areas where improvements can be made.
Have an SEO Consultation about Keyword Research
Keyword research is a crucial part of SEO. The consultant will identify the keywords that your target audience is using to search for products or services like yours. They’ll also look at the keywords your competitors are targeting, giving you valuable insights into your industry.
SEO Strategy during your SEO Consultation for Development
Based on their understanding of your business and their analysis of your website, the consultant will then develop a tailored SEO strategy. This will include a range of tactics, from on-page optimisation to content creation and link building.
Ongoing Support and Reporting after your SEO Consultation
SEO is not a one-time event, but an ongoing process. A good SEO consultant will provide ongoing support, regularly reviewing and adjusting the strategy as needed. They’ll also provide regular reports, so you can see the progress being made and the results of their efforts.
How Much Does an SEO Consultation Cost?
Alright, Alright! The moment you’ve been waiting for. Let’s talk money.
The cost of an SEO consultation can vary widely, depending on the complexity of your website, the level of competition in your industry, and the specific goals you have in mind. According to research, SEO costs ranged between £2,000 – £5,500 a month on average. Local SEO campaigns were lower, averaging around £1,000 per month. If you’re considering hiring a top UK SEO agency, you can expect to pay between £75-£200 an hour on average. Lower-end estimates show smaller SEO companies may charge up to £35.00 an hour.
While it might be tempting to go for the cheapest option, remember that SEO is an investment in your business’s future. A skilled SEO consultant can provide a return on investment that far outweighs the initial cost.
So, don’t just consider the price tag – consider the value.
Trust Your SEO to an SEO Expert!
SEO is a complex field that requires a deep understanding of search engine algorithms, website design, and digital marketing strategies. Running a business is a notorious consumer of free time, trust us, we know! It would be asking WAY too much of 99% of all business owners to find the time to deep dive on SEO.
Learning the basics? Now that’s possible, and probably why you’re here. So, good news! I’m here to tell you to take a load off and let the SEO experts do their thing!
By entrusting your SEO to an expert, you’re not just buying their knowledge – you’re buying time. Time to focus on what you do best: running your business. An SEO expert can handle the nitty-gritty details of website optimisation, freeing you up to focus on your core operations.
Not to mention, SEO mistakes can be costly. A misstep could lead to a drop in search rankings, a penalty from search engines, or even a loss of customer trust. An SEO expert can help you avoid these pitfalls and ensure your website stays on the straight and narrow!
SEO Website Audits: The Best Preparation for an SEO Consultation
If you are going into a meeting with an SEO pro, you’d better come correct and the best way to do that is by firing your site through an SEO Website Audit.
Think of an SEO audit as a health check for your website. It’s a comprehensive examination of your site’s current standing, identifying strengths, weaknesses, and opportunities for improvement. Conducting an SEO audit before meeting with an SEO consultant is like going to a doctor’s appointment with your medical history in hand – it gives the expert a clear picture of where you’re starting from.
Exploratory Surgery: The SEO Audit
An SEO audit can uncover issues that might be hurting your search engine rankings but are hidden from the naked eye, such as broken links, slow loading times, or poor-quality content. It can also highlight areas where your SEO could be improved, such as missing meta descriptions or under-optimised images.
By performing an SEO audit before your consultation, you can make the most of your time with the SEO expert, especially if they charge by the hour! They can dive straight into developing strategies and solutions, rather than spending valuable time diagnosing problems that a zip through a top quality site audit could do for you!
The SEO Agency vs The SEO Consultant
War. War never changes.
Only joking! While SEO Agencies and Consultants are technically competing, the services they offer your business are not the same and one may suit you over the other.
On the one hand, SEO agencies often have a team of experts, each specialising in a different area of SEO. This means they can offer a comprehensive service, covering everything from technical SEO to content creation. However, agencies can be more expensive and may not provide the same level of personalised service as an independent consultant.
On the other hand, an independent SEO consultant can offer a more personalised approach, as they work closely with your business. They can often adapt more quickly to your needs and provide more immediate communication. However, they may not offer as wide a range of services as an agency and YOU (yes, you) may be left with a little more work.
The Best of Both Worlds with SEO Consultancy
At More Leads Local, we understand the challenges businesses face when choosing between an SEO agency and an independent consultant. That’s why we offer the best of both worlds.
We provide the comprehensive services you’d expect from an agency, covering everything from technical SEO to content creation. Our team of experts each specialise in different areas of SEO, ensuring that every aspect of your website is optimised for success.
At the same time, we pride ourselves on offering a personalised approach. We work closely with each of our clients, adapting to their needs and providing immediate communication. We believe that every business is unique, and our SEO strategies should reflect that.
We believe that every business should have access to expert SEO advice. That’s why all businesses qualify for an SEO consultation when they complete our FREE Website SEO Audit. This allows us to understand your website’s current standing and develop a tailored strategy for success.
In the world of SEO, there’s no one-size-fits-all solution. But with More Leads Local, you don’t have to choose between a comprehensive service and a personalised approach. You can have both.
