The Top Ten On-page SEO factors that a new website needs to get right
- Keyword Research: This is the first step in any SEO strategy. You need to identify the keywords that are relevant to your business and that your target audience is searching for.
- Title Tags: These are the titles of your web pages that appear in search engine results. They should be unique for each page, include your target keywords, and be under 60 characters.
- Meta Descriptions: These are brief descriptions of your web pages that appear in search engine results. They should be unique for each page, include your target keywords, and be under 160 characters.
- URL Structure: URLs should be SEO-friendly, meaning they should be simple, logical, and include keywords. Avoid using special characters or long strings of numbers.
- Header Tags (H1, H2, H3, etc.): These are used to structure content and make it easier for users to read. Your H1 tag should include your target keyword, and subsequent headers (H2, H3, etc.) should be used to break up content into readable sections.
- Keyword Usage and Density: While it’s important to include your target keywords in your content, it’s also important not to overdo it. Keyword stuffing can lead to penalties from search engines.
- Internal Linking: Linking to other pages on your website helps search engines understand the structure of your site and can boost the SEO value of those pages.
- Image optimisation: Images should be optimised for speed with proper file sizes, and should include alt text for accessibility and to include keywords.
- Mobile-Friendliness: More and more people are using mobile devices to browse the web. Your site needs to be responsive and mobile-friendly to provide a good user experience and rank well in search engine results.
- Page Speed: Page load times are a ranking factor for search engines. The faster your pages load, the better. This can be achieved through optimizing images, minifying CSS and JavaScript, and using a content delivery network (CDN), among other strategies.
Remember, SEO is a long-term strategy and it can take time to see results. It’s also an ongoing process, as search engine algorithms and best practices are constantly changing.
