Google Business Profile Posts: The Strategy Most Businesses Miss
By Mike Martin • More Leads Local
Google Business Profile posts are one of the most underused features available to local businesses. Most businesses either don't know they exist or post randomly without strategy. Here's how to use them properly.
What Are GBP Posts?
GBP posts are short updates that appear on your Google Business Profile. They can include text, images, and calls to action. They appear directly in your listing when someone finds your business on Google.
Why They Matter
Regular posting signals to Google that your business is active and engaged. An active profile ranks better than a dormant one. Posts also give potential customers additional information and reasons to choose you over competitors.
The Right Posting Strategy
Random, sporadic posting doesn't move the needle. Here's what works:
- Frequency: Post most working days — not once a week, not once a month
- Structure: Use a mix of updates, offers, tips, and showcases
- Location awareness: Reference your service areas in your posts
- Images: Always include a relevant image
- Calls to action: Tell people what to do next
Automation Makes It Sustainable
Posting every working day manually isn't realistic for most business owners. That's why we set up automated systems that handle this consistently. The content is structured and relevant — not spam.
This is one of the four pillars of our GBP optimisation strategy. Learn more about how we implement this for clients.