How to Get More Google Reviews for Your Local Business (Without Being Pushy)
By Mike Martin • More Leads Local
Google reviews are one of the most powerful ranking factors for local SEO. They build trust with potential customers and signal to Google that your business is active and reputable. But most businesses either ignore reviews or go about getting them the wrong way.
The Wrong Way to Get Reviews
Many businesses ask for a burst of reviews when they remember, then nothing for months. This creates an unnatural pattern that doesn't serve you well. Others buy fake reviews — which Google is increasingly good at detecting and penalising.
The Right Way: Structured, Steady, Genuine
The best approach is simple: create a system that generates genuine reviews steadily throughout each month.
Step 1: Build a Monthly List
At the end of each month, compile a list of clients you've worked with or customers who've made purchases. Focus on those who had positive experiences.
Step 2: Drip Your Requests
Don't send all your review requests at once. Space them out over the month. This creates a natural, steady stream of reviews that Google trusts.
Step 3: Make It Easy
Send a direct link to your Google review page. The fewer clicks required, the more reviews you'll receive.
Step 4: Respond to Every Review
Thank customers for positive reviews. Address negative reviews professionally. This shows both Google and potential customers that you're engaged.
The Compound Effect
Over time, this system generates dozens, then hundreds of genuine reviews. Each one strengthens your Google Business Profile and improves your visibility in local search results.
This is one of the four pillars of our GBP optimisation strategy. Learn more about our complete process.