The Complete Local SEO Audit Checklist for UK Businesses

Before you can improve your local SEO, you need to know where you stand. This comprehensive checklist covers every aspect of local SEO that affects your visibility in Google's local results. Use it to audit your own presence or as a framework for understanding what needs improvement.

Google Business Profile Audit

• ✅ Is your profile claimed and verified?
• ✅ Is your primary category the most accurate option?
• ✅ Have you added all relevant secondary categories?
• ✅ Is your business description complete and keyword-rich?
• ✅ Have you added all your services with descriptions?
• ✅ Are your opening hours accurate (including special hours)?
• ✅ Do you have a regular photo upload schedule?
• ✅ Are you posting regularly?
• ✅ Are you responding to all reviews?
• ✅ Is the Q&A section managed?

Website Audit

• ✅ Does your website display consistent NAP information?
• ✅ Is LocalBusiness schema implemented?
• ✅ Is the site mobile-optimised?
• ✅ Does it load in under 3 seconds on mobile?
• ✅ Is there a dedicated contact page with embedded Google Map?
• ✅ Do you have location-specific pages for your service areas?
• ✅ Is the site using HTTPS?

Citations & Directories Audit

• ✅ Are you listed on core directories (Yell, Thomson Local, Bing Places)?
• ✅ Is your NAP consistent across all listings?
• ✅ Are there any duplicate listings that need merging or removing?
• ✅ Are you listed on relevant industry-specific directories?

Reviews Audit

• ✅ Do you have a system for generating reviews consistently?
• ✅ Are you responding to every review (positive and negative)?
• ✅ Is your review velocity steady rather than sporadic?
• ✅ Do your reviews mention relevant services and locations?

Competitive Analysis

• ✅ Who are your top 3 competitors in the Map Pack?
• ✅ What categories are they using?
• ✅ How many reviews do they have?
• ✅ What are they doing that you're not?

This audit checklist is the starting point for every client we work with. If you'd like us to conduct a professional audit of your local SEO presence, book a free meeting and we'll review your business.